I Have a Bean, a small coffee roasting company in DuPage County has utilized this downturn to rethink its business model and market segmentation. I Have Bean is a mission driven company hiring post-prison people to roast and distribute its very high-quality coffee. While it never shied away from selling direct to consumers, it’s commercial customer base that includes restaurants, churches and business offices, had grown to become 65% of its business. Through a renewed social media campaign that highlighted it's local delivery capability and Standard Overnight shipping, I Have A Bean has profitably expanded the direct to consumer sales and established strategic plans to create a better balance of customers. Just as important, I Have a Bean has initiated a customer profitability analysis prepared for the economic restart ~ some business customers are actually not profitable. Data-driven decision making is a sound process. Call Rob Vivoda for further information at 630-335-9891..
To order a couple pounds of the freshest coffee on the planet: www.ihaveabean.com